In 1992, Pro Set forecasted sales of $165 million. Īt its peak, Pro Set had a 44,000-square-foot (4,100 m 2) headquarters, where 225 employees designed various cards. These cards were labelled as Pro Set Prospects. These cards not only featured first round picks but featured later round picks. The 100 card Series II set was sold in packs, but the packs averaged 11 Series I cards and 4 Series II cards per pack. Key rookies in the set included Troy Aikman, Barry Sanders, Derrick Thomas, and Deion Sanders. The 1989 rookies were found primarily in the second series.

For its first football card set in 1989, Pro Set released its cards in three series. Pro Set claimed to have its own printing presses for its product, which could make and issue cards very quickly. Pro Set made rookie cards of actual rookies (notably draft picks) and offered more color and action shots than Topps did. In 1994, Pro Set folded due to Chapter 7 bankruptcy, citing more than $800,000 in unpaid royalties to the NFL Players Association. The company managed to produce football sets through 1993. For several years, Pro Set flooded the market with its product. Score (who had entered the market the year before with baseball) also released a football product. The year marked the beginning of the modern era for pro American Football Cards. The first year that Pro Set released a product was 1989. In February 2021, Leaf Trading Cards CEO Brian Gray announced that the company had assumed control of the Pro Set trademark and of its intention to resurrect the brand. Across the bottom of most of his company's cards was its designation as 'The Official NFL Card', a distinction it held through 1991.ĭuring its years in the business, Pro Set acquired licenses from several sports associations including the NFL, NHL, NASCAR and PGA Tour to produce trading cards. His licensing agreement with NFL Properties allowed Denny to gain access to its extensive photo library and become the first card maker officially associated with a professional sports league.

Denny had gained a card license that year after making and selling other NFL memorabilia in previous years. Pro Set was a Dallas-based trading card company founded by Ludwell Denny in 1988.

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