As one of the first parties to take podcasting seriously, BNR leads the way with business podcasts aimed at professionals. Future of radio is SMART RadioĪlso read: Through these 4 steps, BNR is building the radio of the futureīNR has been transformed in twenty years from a radio station to an innovative media organization with a focus on audio.

With the grant and in collaboration with Zoom Media and BrainCreators, BNR Nieuwsradio built its own algorithm. The DNI supports good ideas to make the media more digital and better prepared for the future. Last year BNR received a grant from the Digital News Innovation Fund (DNI) from Google. It will be an important addition to the services, programs, podcasts and events that BNR offers. With SMART Radio, a long search is saved and they are quickly up to date ”, says editor-in-chief Sjors Fröhlich. In their busy professional lives, they do not always have the opportunity to have BNR on all day, and sometimes not to listen to a podcast of an hour and a half. “We bring the content even better to the right person at the right time. Therefore let us know your feedback via On demand strategy We would really like to know what you think about SMART Radio. The launch of SMART Radio also earned BNR Nieuwsradio the Marconi Online Award, a new jury prize for 'audio initiatives that can be a springboard to the radio of the future'. SMART Radio has been developed by BNR on the basis of AI, but can be widely used in the radio market and beyond.

After you have indicated which topics are relevant to you, BNR's AI (artificial intelligence) selects the fragments that match and puts them ready in a personalized playlist in the BNR app. Our algorithm selects, for you, real-time, audio clips based on your interests.

It's fully tailored to the personal preferences of the listener. And at the same time people want to be informed as quickly as possible of personal interests and of developments in his or her field.īNR SMART Radio makes it very easy: it is a personalized radio application in which fragments are placed in a playlist, based on artificial intelligence. Time is scarce in the busy existence of working and studying in the Netherlands.

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